LG and Prada sign to collaborate on more 'premium' smartphones
Remember the LG Prada, that early smartphone targeting – obviously – fashion-conscious phone buyers?
LG reckons it did so well it's signed on the dotted line again with Prada to make more LG-Prada collaborations from next year forth.
This new Prada-branded smartphone will be the LG Prada 3, and will feature input from Prada on software and user interface, as well as hardware design and packaging.
'Our working relationship with Prada is unique in its longevity and success, something no other phone company and fashion brand have been able to replicate,' said Dr. Jong-seok Park, President and CEO of LG Electronics mobile communications company. 'Having successfully launched two Prada phones by LG, we look forward to collaborating further to develop premium handsets representing the most sophisticated style.'
The original LG Prada sold over one million units and is in the permanent collection at the Museum of Modern Art in New York City, as well as Shanghai's Museum of Contemporary Art.
No specs have been publicly confirmed for Prada 3, but given that LG's smartphone portfolio is largely Android – save the Windows-powered Optimus 7 – we suspect we'll be looking at a Gingerbread-fuelled smartie.
LG isn't the only manufacturer reviving history – Motorola recently launched the RAZR, a super-slim Android phone bearing the same name as its cult clamshell series of 2004.
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